![]() “This definitely was a challenging project, where the previous branding was resting for quite a long time and now we’re going to resurrect that and insert it into the GMC portfolio.” The result? “This interior leverages the opposition of warm and cool tones to create an environment that is truly unique, bold, but harmonious,” says colour and trim designer Tara Ellis.įusco says the overall interior was inspired by product design. Fusco, interior design manager on the HUMMER EV. “We felt the interior had to be very capable, rugged, and tough, while introducing a premium, luxury feel to the Hummer name,” says Christopher R. ![]() Drawing on a variety of design influences – kitchenware, product, bicycles – the interiors team has created a simple, durable aesthetic shot through with subtle motifsįor interior designers, the goal was to make the cabin as utilitarian as possible while raising the bar in terms of aesthetics and quality.
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